You Get A Paycheck? Then You’ve Got A VIC — And He Or She May Carry A Big Stick!

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While preparing for How To Capture & Keep The Right Customers, my upcoming, dynamic tele-webinar (it starts July 29), someone asked me:

“Will your information help me if I’m an employee? I sort of have customers, I’m in customer service, but they’re ultimately not my customers. So I’m wondering if your tele-webinar would be worth my time?”

The answer is yes, but . . .

Oh yea!

But perhaps not for the reason you think!

The question got me to thinking:

“Do employees have customers? It’s the business that owns the customers, but do employees have customers?”

Yes, employees have customers

Of course they do! Employees need to know how to relate to their customers, especially if they are charged with helping to find customers, i.e. they’re in the marketing department, or charged with retaining customers (that usually falls to the Ops Department, or Customer Service — isn’t it odd there isn’t traditionally a Customer Retention Department? Shouldn’t there be a Chief Retention Officer?).

But then I got to thinking:

“There’s yet another way that How To Capture & Keep The Right Customers will help employees.

Get a paycheck? You’ve got a VIC

If you’re an employee — in fact, you may even be an employer, so let’s say: If you collect a paycheck — you have a very important customer (VIC).

In truth, your customer may think he or she is more important than you think, but this is a customer that wields a big stick when it comes to you, your work life and your future.

“Hello boss, how am I doing?”

That customer, of course, is The Boss!

Hey, you chose him or her! No complaining.

“I could do without this boss”

You might say, “No, I didn’t choose him. I was hired by a boss that no longer works here and the boss I ended up with — well, he’s not a boss anyone would want.”

I understand. And yet, you’ve got him. She’s yours! He’s your customer!

What are you going to do about it?

Options for every paycheck collector

You’ve got some options. Here’s the first one:

Fire him! Or her. That’s right, quit. Move on. Go find another, better customer. There are many good ones to choose from.

“Are you crazy, Hayes? It’s ten percent unemployment out there. I can’t give up this job. I need it!”

If that doesn’t work, try this

Okay, option #2:

Retrain her! That will take some clever work on your part. I’ll tell you how to do it during my tele-webinar, when I’ll share information about how to retrain customers to become better customers, whether they are franchisees, retail customers, vendors, or your employer!

Don’t want to do that, either?

You may be out of luck, but it’s your choice

I’m out of options! And I’d say you are out of luck!

Save Money, Hurry! Before July 22

In today’s economy there is no more important task for a business than capturing and keeping customers — and not just any or all customers: only the right customers!

Do you know who your “right” customers are?

Do you know how to find more of them?

Do you keep them coming back for more once you capture them?

Here’s an opportunity for franchisors, franchisees and suppliers to conveniently increase your marketing prowess and generate more revenue, when you participate in this tele-webinar: How To Capture & Keep The Right Customers. Click here for details and save money when you register by July 22.

Franchisors: Buy a Corporate Pass and place up to 25 of your Franchisees on this tele-webinar, giving them 4 hours of insightful marketing training with practical outcomes they can implement immediately!