http://www.franchisemastermind.com/is-your-franchise-marketing-system-generating-profit-or-is-it-slowly-running-you-the-franchisor-and-your-franchisees-out-of-business Collaborating to build more satisfying and profitable businesses Wed, 28 Jul 2010 14:43:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.franchisemastermind.com/is-your-franchise-marketing-system-generating-profit-or-is-it-slowly-running-you-the-franchisor-and-your-franchisees-out-of-business#comment-955 John Hayes Fri, 17 Jul 2009 17:55:04 +0000 http://www.franchisemastermind.com/?p=1310#comment-955 I don't agree. I've seen many, many marketing systems that generated customers and the businesses struggled to make money. The purpose of a marketing system is not to generate customers, it's to generate the "right" customers. Why market for just any customer when you can market for the "right" customers? And today, it's easy to target market. If you know your customer, know what the customer likes and dislikes, and you know the psycho-demographics of the customer, i.e. age, lifestyle, money, occupation, etc. etc., you can spend less money on marketing and getting better results through target marketing. Most businesses just put their marketing dollars out there hoping to get results -- and they do. But they could get much better results if they understood the difference between a "right" customer and a "wrong" customer. I don’t agree. I’ve seen many, many marketing systems that generated customers and the businesses struggled to make money. The purpose of a marketing system is not to generate customers, it’s to generate the “right” customers. Why market for just any customer when you can market for the “right” customers? And today, it’s easy to target market. If you know your customer, know what the customer likes and dislikes, and you know the psycho-demographics of the customer, i.e. age, lifestyle, money, occupation, etc. etc., you can spend less money on marketing and getting better results through target marketing. Most businesses just put their marketing dollars out there hoping to get results — and they do. But they could get much better results if they understood the difference between a “right” customer and a “wrong” customer.

]]> http://www.franchisemastermind.com/is-your-franchise-marketing-system-generating-profit-or-is-it-slowly-running-you-the-franchisor-and-your-franchisees-out-of-business#comment-954 Anthony Fri, 17 Jul 2009 09:51:00 +0000 http://www.franchisemastermind.com/?p=1310#comment-954 A good marketing system in place is one that brings customers. There will always be "bad" customers but I believe that will depend on the satisfaction that they get from the product or service that they had with you. A good marketing system in place is one that brings customers. There will always be “bad” customers but I believe that will depend on the satisfaction that they get from the product or service that they had with you.

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