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One of the nation’s premier franchise companies has decided not to wait for the economy to recover to begin selling more franchises. Money Mailer is taking matters into its own hands with a revolutionary finance program that will allow qualified candidates to join the franchise network for a mere four-figure investment!
How many more franchisors will take this same approach? Dozens! Particularly if they want to start selling franchises again in record numbers.
Franchise financing isn’t anything new — The Dwyer Group has provided it for several decades, which is part of the reason that company will sell more than 300 franchises in 2009. But now more franchisors are expected to provide financing because they’re tired of slow-growth and dependence upon the U.S. Government to kick the economy back into gear.
Jaws fell open
Jenkins, a ten-year sales veteran at Money Mailer, championed the finance program and said he was thrilled when the company unveiled it at a franchisee convention earlier this month. “When our franchisees heard about (the finance program), I’d say there were about 300 jaws that fell open. We’re all very excited about it.”
Excited because the company anticipates franchise lead flow to multiply times four! Sales could likely quadruple, too. In less than a week after the finance package was announced, Jenkins said he had received more referrals from existing franchisees than he normally gets in a year! Once the public learns about the program, inquiries will skyrocket.
Takes only $7,500
While a Money Mailer license costs $37,500, qualified candidates will now be able to join the fanchise company with a $7,500 down payment. Money Mailer will finance the balance and not require payments from the franchisee for two full years. The company will also provide a “launch package” that includes $20,000 in production credits paid to the new franchisee in the first year.
Until the economic downturn, franchise candidates frequently used a home equity line of credit to finance a Money Mailer franchise, but that option ended many months ago. “We had to control this situation (the lack of financing) to ensure our growth,” Jenkins explains, “and our management team decided to put this finance program in place. It will make a dramatic difference in 2010.”
Indeed it will, just as similar packages will make huge differences for other franchise companies that are bold enough, and financially stable enough, to provide financing to their qualified candidates.
Who’s next to fund franchisees?
Learn how Dennis Jenkins manages lead flow almost single handedly at Money Mailer . . . he’s featured in the Franchise Central Blog.
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