From the monthly archives:

September 2010

Trick To Successful Franchise Development: Match People To People, Not To Businesses

September 2, 2010

“They’re matching people to businesses, but not people to people,” a colleague told me this morning while we were discussing franchise sales over the telephone. And that’s a problem. It’s a disservice to the people who buy franchises, and it ultimately gives franchising a bad name. Doesn’t do any good for franchisors, either! It’s not about [...]

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By Creating Opportunities, Franchisors Can Keep Their Franchisees For A Lifetime

September 1, 2010
Thumbnail image for By Creating Opportunities, Franchisors Can Keep Their Franchisees For A Lifetime

When franchisors create opportunities for franchisees, they keep them for a lifetime. Just ask Bob Singh. All he’s ever wanted was opportunity. That’s why he’s signed a second 20-year agreement with his franchisor, effective today. Nowadays it’s not unusual to hear about franchisors losing their long-time franchisees. Many franchisors blame it on the economy. But [...]

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