From the monthly archives:

August 2010

Will McDonald’s Create The Smoothie Meltdown? It’s Done It Before!

August 19, 2010
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Uh oh. McDonald’s may be repeating a history lesson that the company first taught in the mid-1990s when it stole the frozen yogurt market almost overnight. Now the giant chain has turned to beverages, and most recently, to smoothies. Consequently, it may be a rough future for smoothie franchises. Not so long ago there were [...]

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Veteran Franchisee Learns That Not All Franchisors Know Who The Customer Is!

August 8, 2010

Met with a three-time franchisee (and buyer of rental properties – he once owned 125 houses and is happy to be out of that buisness) who has since decided to become a franchisor in the pet industry, one of the few industries that has continued to expand in the last three years. I enjoyed learning [...]

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Franchisees Who Work In The ZONE Prosper . . . So Why Do Franchisors Select Mostly Franchisees Who Can’t Work In The ZONE?

August 6, 2010
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Left breakfast the other morning with a copy of Developing Personal Leadership written by Rex Houze, one of my occasional breakfast masterminds. Rex is a leadership development coach and the former president of a franchise company. During a break later in the day, I opened the book to a random page – it’s a habit [...]

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Unexploited PRP Results In Fewer Franchise Sales At A Time When Most Franchisors Are Struggling To Sell Franchises. How’s That Make Sense?

August 5, 2010

After referrals, public relations is the most cost-effective way for franchisors to sell franchises. So why aren’t more franchisors using PR? Two major reasons. Franchisors say: “We tried it, but it doesn’t work.” “We don’t have the budget for it.” And neither reason makes sense. Obviously public relations works – just ask franchisors that have [...]

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