From the monthly archives:

September 2009

Smashing Franchise Sales Records! Hooray, The Right People Are Buying The Right Franchises

September 29, 2009
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Have you heard what I’ve heard about franchise sales in 2009? As the story goes: They’re dead in the water! “We haven’t sold a franchise for all of 2009,” is the oft-stated comment that I hear from franchisors. Franchising’s worst year ever? Some experts predict franchise sales will be off by more than 50 percent [...]

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Franchisees Prosper When Their Franchisor Provides A “Marketing Machine.” Got One?

September 25, 2009
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If your goal is to promote successful franchising and sell more franchises, focus on creating a marketing machine for your franchisees. That will set you apart from most of the franchise companies that are trying to sell franchises today. Marketing is one of the components that differentiates the successful franchise companies from those that are struggling. Successful marketing [...]

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Franchisors: For Cryin’ Out Loud, Your Under-Performers Are Already Hurting Your FDD!

September 7, 2009
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You said franchisors should get rid of their under-performers as quickly as possible. But won’t that hurt our FDD?” The question popped up during my hour-long webinar, Getting Franchisees To Pay More Royalties Without Complaining!, which I recently conducted for Franchise Business Review. To clarify the point that I made during the webinar, I explained [...]

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