From the monthly archives:

August 2009

Five Lessons Franchisors Can Learn From Network Marketers To Expand And Build Their Franchise Companies

August 31, 2009
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Franchise companies tend to think of themselves as a level or two (at least) above multi-level marketing (MLM) companies, but having worked in both industries I have discovered that MLMers (or network marketers) do some things more efficiently and effectively than do many franchisors. Five lessons Here are five ways you can borrow from the [...]

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Franchisor: You Don’t Own Your Brand. Your Franchisees Do . . . Uh-Oh For Some Of You!

August 23, 2009
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Franchisor, you think you’ve got a strong brand and you probably do. You think that’s why you sell franchises and it probably is. It’s at least one of the main reasons that you sell franchises and prosper from your existing network. You also think you own and control your brand, but you don’t. Your franchisees [...]

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Three Steps To Ensure You Send The Right Message To Franchisees And Consumers

August 11, 2009
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During a phone consultation today with a franchisor — to prepare for a marketing and management workshop that I’ll conduct at the franchisor’s convention in a couple of months — we focused on a critical marketing challenge: building business around the buyer’s needs, rather than the organization’s. This is a challenge that trips up large [...]

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