From the monthly archives:

July 2009

Happy Franchisees Are Validating Franchisees . . . Here’s How You Can Get More Validators!

July 22, 2009
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Happy franchisees are validating franchisees — they pay more royalties and they help you sell more franchises!
I learned that lesson as a franchisor and as a franchisee, and I can help your franchisees get happy (or happier) if you’ll just give me and them the opportunity!
4 hours of dynamic training online
I can help them if [...]

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Brand Buzz: First Step To Becoming A Franchise Media Darling; Then You Generate Leads That Result In Sales. Oh Happy Day!

July 21, 2009
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At a time when most franchise developers are working harder than ever to put a sale together, and many are complaining that it’s just impossible to get deals done, one Dallas developer seems to be having the time of his career!
What interests me, and perhaps you, too, is how the media are helping him succeed!
Enjoying [...]

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You Get A Paycheck? Then You’ve Got A VIC — And He Or She May Carry A Big Stick!

July 18, 2009
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While preparing for How To Capture & Keep The Right Customers, my upcoming, dynamic tele-webinar (it starts July 29), someone asked me:
“Will your information help me if I’m an employee? I sort of have customers, I’m in customer service, but they’re ultimately not my customers. So I’m wondering if your tele-webinar would be worth my [...]

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Is Your Franchise Marketing System Generating Profit? Or Is It Slowly Running You, The Franchisor, And Your Franchisees Out Of Business?

July 13, 2009
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You know there are “right” customers and “wrong” customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the “wrong” customers deliver the least value and create the majority of problems in your business.
Who is a customer?
Customers (or clients), by the way, are not [...]

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Franchisor, Franchisee: Lock The Doors, You’re Losing Money! Or Change These Metrics And You Can Build A Satisfying And Profitable Business!

July 9, 2009

The franchisee thought I was crazy, insensitive or both when I told him:
“Quick, lock your front door and don’t let anyone else in because every time a customer walks through your door they leave with $90 of your money. . . . You can’t afford that! . . . . You’re losing money with every [...]

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“You Can’t Fix A Loser”. . .They’re In Every Franchise Network, Looking For More Misery

July 7, 2009
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When I read the words this morning during a coffee break, I laughed. “You can’t fix a loser!” said Dan Kennedy, one of my long-time marketing mentors. He doesn’t mince words, which is one of those love/hate things about him. Kennedy makes it clear that he’s not interested in making friends, so you don’t read him [...]

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Some Customers, Clients & Franchisees Need Their Independence. I say: “Give It To Them!”

July 4, 2009
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All customers are not created equal and not all customers should be your customers. But who do you let go? With one critical piece of information, and the answers to five questions, you can make those decisions flawlessly and improve your business! Some franchisees, customers and clients need their independence and I urge you to give it to them.

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