From the monthly archives:

June 2009

How A Rookie “Mistake” With My First Franchisor Client Changed My Life

June 29, 2009
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This is one of my slice-of-life, memoir blogs. You may want to skip it — unless you enjoy behind-the-scenes treatments. This one is about the time I overlooked prepping my client before he sat down for his first TV interview and how the “mistake” helped build my career. Fortunately, things worked out for the client, [...]

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Which Kind Of Franchise Company Are You Cultivating: “All For One” Or “Us Vs. Them”?

June 28, 2009
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The ancient saying goes something like this, “Do not deprive the body of its members.”
All for one . . . one for all?
Good advice for franchisors and franchisees, particularly in troubled economic times. Many franchisors and franchisees continue to approach today’s challenges as they did in the good ole’ days (meaning just months ago, and [...]

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Have You Reserved Your Free Pixels At The Department Store Of Franchise Opportunities?

June 24, 2009
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If you haven’t visited The Million Dollar Homepage, take a look. Go now and come back to this article in a moment . . . .
What’d you think?
A million pixels at $1 per pixel . . . and it’s sold out!
What’s that have to do with franchising?
What’s that have to do with franchising — [...]

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Crack The Code To Franchise Development. Here’s How To Develop Your Customer Intelligence. And Why You Must!

June 20, 2009

 
Wouldn’t you like to know when you’re about to sell a franchise to someone who’s going to become one of your Worst Franchisees?
Wouldn’t you like to know when you’re about to sign an agreement with the Customer From Hell?
Do you know enough about your customers?
I’m surprised by how surprised franchisors, franchisees and suppliers are when [...]

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Reducing The Annual Rate By Which You Are Losing Customers. How Low Can You Go?

June 18, 2009
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Our goal is to reduce — by at least half — the annual rate at which we’re losing customers.”
So said the CEO of a Fortune 500 company to the authors of Follow This Path, published in 2002 as a Gallup Organization book.
Where do you rank customer retention?
“Customer retention ranks first among the management concerns of [...]

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More About The Value Of A Don Dwyer And Why You Must Build Best Customer Relationships

June 16, 2009

Dead for 15 years, that Don Dwyer is still getting people excited! Who among us can expect such a legacy?

Thanks for the emails following my blog: Got A Don Dwyer Among Your Customers . . . . That article set the all-time readership record for FranchiseMastermind.com! Within a couple of hours, 60% of my list had already read the blog.

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Got A Don Dwyer Among Your Customers? If Not, Get One . . . Get As Many As You Can!

June 12, 2009

Whether you’re a franchisee, a franchisor, or a supplier to the franchise community, the best strategy you can use to build value and profit for your business is to capture and keep at least one Don Dwyer among your customers. 
Your most valuable business ally
If you do this, I guarantee you will not only create your [...]

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Not All Customers Are Created Equal. So Don’t Give Them Equal Weight In Customer Surveys

June 8, 2009
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My guess is that you survey your customers.
Don’t you?
Your business barometer
Franchisors and franchisees — business owners in general — somewhere along the way someone convinced you that customer surveys are a great barometer of customer satisfaction, and that you need to survey customers periodically, at least once a year, and that you can use the [...]

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Joe Mathews’ Three Step Formula Will Help Keep You In Business For The Next Five Years

June 2, 2009
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Now more than ever, franchisors and franchisees must squeeze every opportunity out of every lead they generate. Truth be told, that always was the case, but in the good ole days — last year! — no one noticed the results nearly as much as they do now.
Selling doesn’t make sense any more
Franchisors looking for franchisees, [...]

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